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Meet the Founders

At The Institute of Applied AI, we align AI strategy with execution so organisations move beyond experimentation and achieve real business impact.

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Siobhán O'Leary

Co-Founder & Chief Executive Officer

Siobhán O'Leary is Co-Founder and Chief Executive Officer of The Institute of Applied AI, where she leads education programme development, advisory engagements and the Institute's approach to safe AI practice.

She works with leaders and teams to build applied AI capability, implement responsible governance, and translate AI potential into operational reality. Her approach is shaped by an engineering background and over a decade of leadership experience in regulated pharmaceutical manufacturing at Janssen, bringing a systems thinking and compliance lens to every engagement.

Siobhán speaks regularly on AI strategy, governance, and the EU AI Act and has delivered programmes and talks for organisations including ISPE, MSLETB, MTU, and ICBE.

 

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Susana Marambio

Co-Founder & Chief Operating Officer

Susana Marambio is Co Founder and Chief Operating Officer of the Institute of Applied AI, where she leads organisational operations, programme delivery and partnerships that connect AI education with practical business implementation.

She works with organisations and industry partners to ensure the Institute’s programmes address real operational challenges, supporting leadership teams as they move from AI exploration to practical adoption.

Susana brings more than twenty years of international commercial and operational leadership experience across Europe, having held senior roles in multinational organisations. Alongside her work with the Institute, she is Co Founder and Chief Marketing Officer of BBCS Business Advisors, a strategic advisory firm that helps established SMEs move from reactive growth to disciplined performance.

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Content Creation

Stand out with our captivating content creation services, tailored to engage today's digital audience

Marketing Analytics

Our platform empowers informed decision-making, tracking campaign performance, and ROI

Journey Optimization

Use customer data to deliver personalized messaging and content, enhancing engagement
Our mission

To revolutionize digital marketing with solutions that empower businesses to achieve unparalleled success

Transform Your Organisation with AI

Our Purpose

The Institute Of Applied AI advances the practical and responsible use of Generative AI, helping organisations operate smarter, compete stronger and prepare for an AI shaped economy.

Why It Matters

Artificial intelligence is rapidly redefining competitiveness, decision making and operational performance. Organisations that act with clarity today will shape tomorrow’s market position.

Our Impact

We translate AI potential into structured, real world application, enabling organisations to move from uncertainty to confident action while strengthening resilience and long term advantage.

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