Resources

Curated resources to help you maintain your edge and anticipate what’s next. We’ve selected these tools and insights for their practical value.

Books that we genuinely use and recommend
Curated newsletter recommendations to keep you updated.
GenAI Tools to support your business growth

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AI Newsletters

AI in Motion

Author: Siobhán O'Leary. Human-centred AI, literacy, governance and responsible adoption,

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Superhuman

Author: Zain Khan. Productivity and Business AI.

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There's An AI For That

Author: Ben Tossell. New AI Tools, simple explanations

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One Useful Thing

Author: Ethan Mollick. Practical, research-informed insights on using AI effectively.

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Marketing AI Institute Newsletter

Author: Paul Roetzer. AI for marketing and business growth.

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AI Tools

AI Writing& Ideation Tools

CHATGPT

Best for: Drafting, ideation, rewriting, research support

Core LLM for writing and problem solving.
CLAUDE

Best for: Long-form writing reasoning-heavy tasks.
GEMINI

Best for: Multimodal tasks, image + text inputs.

Good for rapid visual interpretation.

NotebookLM

Best for: Summaries, study notes, document digestion

Ideal for turning long materials into usable insights.
PERPLEXITY

Best for: Research with citations.

Strong for fact-checking and current information.
JASPER

Best for: Marketing Copy.

Templates for ads, emails and landing pages (7 day free trial)

AI Design & Image Generation Tools

Canva AI

Best for: Fast design, social graphics, templates

Easy for beginners.
AdobeFirefly

Best for: High quality image generation

Great for branded content.
Midjourney

Best for: Artistic and stylised visuals

Best for creative projects.

Ideogram

Best for: Typography, posters, brand visuals.

Strong with text-in-image
Flux 2

Best for: Photorealistic Images.

Newer but high-value for marketing
Nano Banana

Best for: Gemini's AI image generator and photo editor.

You can create high-quality images and edit photos into countless new creations.

Playground.ai

Best for: Free image generation for students.

Good for experimentation.
Seedream

Best for: Product Visuals

Clean aesthetic for ecommerce concepts.
Recraft

Best for: Vector graphics and brand kits

Useful for logos and icons.

Craiyon

Best for: Basic, lightweight generation.

Low barrier for early learners.
Flora

Best for: Building and managing full creative multi media workflows, from text to images or video.

Great for those who want to streamline content creation.
Napkin

Best for: Quick turns written text (ideas, outlines, scripts, reports) into visuals (diagrams, infographics, flow charts)

Beginner-friendly, great for fast ideation.

AI Voice Cloning Tools

ElevenLabs

Best for: Unmatched voice quality and emotional depth.

Delivers ultra-realistic, emotionally rich audio, perfect when you need the highest sound quality.
Descript

Best for: Content creators and podcasters who need an all-in-one workflow.

Text—update the transcript and the AI instantly changes the audio in your own voice, speeding up ongoing content production.
Resemble AI

Best for: Technical projects, custom API integrations, and scaling.

Designed for developers and large-scale projects, it offers strong security, governance, and precise control over data and voice safety.

From AI Awareness to AI Advantage — Where Does Your Organisation Stand?

Most organisations are experimenting with AI. Few have a structured plan to turn it into measurable results.

Take our free AI Readiness Diagnostic, it takes less than two minutes and receive a personalised report showing exactly where your organisation stands across the three pillars that determine AI success: Business Value, Trust and Technical Capability.

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